A way of living of individuals, families (households), and societies, which they manifest in coping with their physical, psychological, social, and economic environments on a day-to-day basis.
Lifestyle is expressed in both work and leisure behavior patterns and (on an individual basis) in activities, attitudes, interests, opinions, values, and allocation of income. It also reflects people’s self image or self concept; the way they see themselves and believe they are seen by the others. Lifestyle is a composite of motivations, needs, and wants and is influenced by factors such as culture, family, reference groups, and social class. The analysis of consumer life styles (called psychographics) is an important factor in determining how consumers make their purchase decisions. See also values, attitudes, and lifestyles system.


Local time in Vienna, Austria: 10:15am CET Cold.Waiting for the train. As time goes by, people will board the train; and they will be significant: your siblings, best friends, children, and even the love of your life. Many will step…

Call it Magic

The history of the venetian masks is very interesting. Citizens in the Republic of Venice, both men and women, were used to disguise themselves in their everyday life. This shared practice lasted for several centuries, from about the second half…